Epson has unveiled the production of sustainable textile creations, made possible through the utilization of its digital textile printing technology.

Epson, Regional Head East and West Africa, Mukesh Bector says the global fashion industry has seen an enormous transformation due to technology in recent years. With the help of algorithms, personalisation and automation have been sped up significantly, allowing for more accurate predictions of style trends.

This has enabled fashion experts to provide tailored advice to customers, from clothes selection to accessories, resulting in a more personalised experience.

Mr Mukesh noted that technology has also opened up new possibilities for customisation of products and faster turnaround times for collection launches and production. All this has resulted in a booming global market that is now utilizing technology in textile printing.

“There are many ways technology is transforming the fashion industry in Kenya. Epson’s dry fibre technology, which is already used commercially to recycle office paper and which requires virtually no water, has been adapted to produce printable non-woven fabric from used garments.” said Mukesh.

Epson’s digital textile technology, focuses on sustainability, can help lower production costs and provide the flexibility to customise short runs, meaning more control, less waste, reduced water consumption and significantly lower environmental impact.

Epson’s solutions allow for fashion designers to produce more environmentally friendly pieces without compromising on quality or a designer’s creativity. Epson’s large format printers, especially the F-Series, helps designers to produce unique, high-quality, prints on-demand.

Compared to traditional production methods, digital textile printing requires less energy, water, and resources, it uses more environmentally friendly pigment inks that are less wasteful. This addition builds on the success of printing and couture evolution, making it easier than ever to produce beautiful pieces with a low environmental impact.

The shift towards digital textile printing is an important step forward, shifting the industry towards sustainability and creating a better future for both people and our planet.

“Epson’s Environmental Vision is committed to contributing to a circular economy, and this development could be one step towards achieving this. Dry fibre technology applied to the fashion industry offers the possibility of producing material for new clothes that have been recycled from used garments,” noted Mr. Mukesh.

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